Postcard Design
Postcard Design – The Key to Postcard Marketing
If you already engage in direct mail marketing or are planning to in the near future, postcard marketing can be a valuable and cost-effective tool in your marketing mix. An eye-catching postcard design helps get your postcard the attention it deserves.
Two Sides to Every Postcard Design
In postcard marketing, postcard design considers the two sides of every postcard. Side A of your postcard’s design commands your prospects’ attention and compels them to turn the card over to read Side B. Side B in postcard marketing and design is where you get the prospect to take the next step.
There’s not enough space on Side B of the postcard to sell the prospect because it’s also the side that contains the mailing address. Postcard marketing is not about selling your prospects – it’s about getting them to take the “next step”. In postcard marketing terms, the next step is to get your prospect to visit your website, call you or visit your business.
Tracking Postcard Marketing Campaigns on Your Website
Using a special landing page on your website, you can then sell the postcard marketing prospect your product or services, provide all the details they need and prompt them to make a purchase. By tracking the number of visits to the special postcard marketing landing page, you can easily calculate the effectiveness of your postcard marketing campaigns. For example, if you mail out 100 postcards and you get 10 visitors to the special landing page, that postcard marketing campaign enjoys a 10 percent response rate. If you then follow up with a second campaign of 100 postcards and 15 people visit the landing page, the second postcard marketing campaign has a 15% response rate.
You can also create a special link from the landing page to an order form, or watch your web analytics to determine where the visitor goes next. Using this valuable information, you can adjust your postcard marketing campaigns to achieve the highest response rates possible and make it much easier to calculate the return on your postcard marketing investment.
Start to Finish, IGV Does Postcard Marketing
Get your postcard marketing campaign started today by contacting IGV. We’ll create a compelling postcard design you can use in your marketing campaign, and we can also create the landing pages for your website in order to set up the tracking mechanisms you need to get the most for your postcard marketing dollar. Like other services from Innovative Global Vision, we offer standalone postcard design services or turnkey solutions to help you get a competitive edge.